Website Audit & Recommendations

Poor site organization, technical problems, missed keyword opportunities, and hundreds of other SEO issues can greatly reduce a Web site’s ability to rank for important search terms. So in most cases it makes sense to start with a Site Audit. It’s also not unusual to combine a Site Audit and Web Site Strategic Planning into one assignment.

Areas of investigation during a Website audit include:

• Technical and structural review
• Keyword research and development
• Site organization and navigation
• Backlink analysis
• Competitive assessment
• Content assessment

Website Restructuring

If a site’s basic structure and organization is a major obstacle to strong rankings in the search engines, a large-scale redesign is needed. This typically involves:

• Updated site organization and navigation plans
• Updated directories and filenames (URL’s)
• Updated page titles, meta descriptions, etc.

Website Content Plans

Some kinds of content are best suited for capturing organic search traffic; some for encouraging links from other sites; some for attracting the attention of key professional constituencies; etc.

Most sites don’t spend enough time thinking about:

• What kinds of content they need
• Who they are targeting with each kind of content
• How to best display their content
• How to market their content

On-Going SEO Consulting

Many clients require an on-going SEO and search marketing resource for needs including: Site evolution and updates, technology changes, anti-competitive activity, category news and evolution, project overflow and new idea generation. Retainer arrangements mean that a client can pretty much get any question answered at any time.

Contact us if you’d like to learn more about any of our SEO/SEM services.